With another range of designs ready to hit store racks, Lauren Conrad has offered up a behind the scenes look at her new Kohl's Spring 2011 Collection.
The former MTV reality star joined ET to preview the goods, as she continues to expand her partnership with the retail outlet - adding a line of sunglasses, jewelry offerings and her solely-funded Paper Crown contemporary collection.
Of the Paper Crown efforts, LC told press, "I know how important branding is, so it feels very cohesive, and very much like me."
Included in the offerings are a tiered maxi dress and cropped leather jacket, of which Miss Conrad said, "It's a very romantic dress, but the jacket toughens it up a bit."
A little bit pricier than her other items, Lauren assures potential buyers that the costs won't be overwhelming, as she tells, "Nothing is overly trendy. We want these pieces to be in people's closets for a long, long time."
Credit: Celebrity Gossip
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